Thursday, June 16, 2011

Dell to Start $80 Million U.S. Ad Campaign as PC Sales Slow

Dell to Start $80 Million U.S. Ad Campaign as PC Sales Slow

Dell Inc. (DELL) is planning an $80 million advertising campaign to show consumers and businesses the breadth of its products, aiming to stem a drop in personal- computer sales amid competition from tablets and other devices.
The campaign, debuting this month with the tagline “The Power to Do More,” includes television, Web, print and outdoor ads in the U.S., Dell Chief Marketing Officer Karen Quintos said in an interview. The ads were created by Young & Rubicam Inc.

I'm not suprised in the drop of sales Dell is experiencing.  Like you said in class, every new invention does away with the product that previously held its place, CD's replaced tapes and so on and so on.. As technology and the Internet becomes more accessible on our handheld devices the need for desktop computers dwindles.  Although I'm almost certain Dell will always see an increase in sales around the time of year school begins any other use of a laptop or desktop is becoming unnecessary.

DELL: 15.99
AAPL: 326.75
LNVGY.PK: 10.71

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