Monday, June 13, 2011

Apple Spends $1.3 Billion A Year To Run iTunes And App Store 6/13/11

http://finance.yahoo.com/news/Apple-Spends-13-Billion-A-siliconalley-3335458322.html?x=0&.v=1

Apple Spends $1.3 Billion A Year To Run iTunes And App Store

Apple is spending about $113 million a month -- or more than $1.3 billion a year -- to run iTunes and the App Store.

That's according to analysis by Horace Dediu, who took new numbers revealed last week at Apple's Worldwide Developers Conference and plugged them in alongside past data. 

I'm personally suprised that Apple spends that much money running those two apps, but at the same time whenever I think of Apple the FIRST thing that comes to mind is iTunes.  When building a brand it's good to be a household name and I've never sat down to anyone's personal computer who didn't have iTunes on their desktop.  Everyone uses it.  Although keeping up with it is important, they could update less to save some money, but Apple isn't hurting for cash.  If anything these free products, atleast free to us, give Apple a good name and .

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